Our Leadership Team

Melissa Smith

Chief Executive Officer

Melissa Smith is the CEO & Founder of the Association of Virtual Assistants and The PVA, a firm that matches clients with the right virtual assistants. 

She is an award-winning VA consultant and the best-selling author of two books, Hire The Right Virtual Assistant and Become a Successful Virtual Assistant which is an integral part of the College of Western Idaho Administrative Specialist Program curriculum. Additionally, Melissa also mentors for Remote-how Academy, the first global, online education and individual certification program. 

Drawing from her experience while working on five different continents Melissa truly understands how to operate a successful virtual business. 

Melissa has been quoted by ABC News, Forbes, U.S. Chamber of Commerce, U.S. News & World Report, and many more!

Mimi Klosterman

Chief Marketing Officer

Mimi Klosterman is a Certified Online Business Manager and the owner of Your Virtual Services.  She specializes in optimizing her clients' business systems in the areas of operations, marketing, sales, metrics, and team management.  Her goal is to have their businesses operating at the highest level of efficiency and productivity.

While working online, Mimi has been homeschooling her eight children and volunteers for the Civil Air Patrol to train cadets to be future leaders in their community, state, and nation.

Debbi Sherman

Technical Support

Debbi Sherman is the owner of Cimmeron Studios. As an expert web designer & developer with over 20 years experience in the field, her skills include WordPress, HTML5/CSS, Photoshop, and Illustrator. Additionally, Debbi has extensive knowledge of marketing programs such as Ontraport, Keap, Active Campaign, ConvertKit and Mailchimp. 

Working with small to medium sized businesses to create an attractive, functional and fast loading website, Debbi's goal is to create something that lasts – both in terms of the look and feel of the website and the technology that powers it. She enjoys working with clients to teach them how to keep their website and marketing up to date, either via Zoom or by using video tutorials. Teaching is a passion of Debbi's and she wants clients to be happy with their website, feeling confident it is going to serve them well.

In her free time, Debbi enjoys training her dog, photography and gardening.