Choosing a Niche
Are you struggling to find your ideal clients as a virtual assistant?
Have you been hearing about the importance of choosing a niche but completely at a loss as to how to go about doing that?
Are you a No Niche Nancy?
Who is No Niche Nancy? No Niche Nancy is a Virtual Assistant who is driving herself ABSOLUTELY CRAZY, trying to be everything to everyone.
She is overwhelmed, she is overworked, and worst of all she is underpaid! She's doing her best to keep up with her client load, but never quite feels like she is hitting it out the park for her clients. She is "this close" to giving up.
She also keeps hearing from all the VA Coaches and experienced VA's that she needs to choose a niche, but WHY? Why should she when she is so obviously good at so many things and so many people need help? Why does Nancy have to choose?


Romaine Brown-Palmer, affectionately referred to as The Brain, is a Virtual Assistant Coach, Administrative Consultant to small business owners, and Speaker. She is also the founder of The Executive Administrative Group, a boutique virtual assistant firm that provides virtual project management and executive administrative support to coaches, marketing firms, and event planners.
With over 20 years of experience in business administration at all levels, Romaine’s passion is the process. She loves nothing more than helping entrepreneurs take their vision from idea to reality. She has a particular knack for creating and executing systems and processes - but also keeping it light and easy to understand.
She works one-on-one with virtual assistants who are looking for clarity around the business of virtual assisting, helping them to build sustainable businesses, that they absolutely love.
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Choosing a Niche

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