Rebranding Yourself Completely pt 1
Rebranding yourself completely is something VAs love to do! However, most don’t consider the consequences. Rebranding can be done at any time during your career and in business. It doesn’t just happen when you change your title or offer a new service. Before you rebrand you should know what you are doing.
Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.
Big businesses actually don’t like to rebrand. Some don’t and it is to their detriment. They know how costly it can be, how it can affect their current users and/or client, and how much work it is to gain the trust and loyalty of a new user/client instead of building upon the relationship they currently have.
More often than not we hear about companies who try to rebrand only to have fallen very short and at the cost of losing the company millions of dollars or going out of business altogether. Weight Watchers was one of the latest companies to rebrand so poorly their stock fell 35%! The fact is, most companies don’t need to rebrand if they stay current. Every business needs to be current which requires updates not rebranding.
If you are established and purposely want to have your clients and customers think about you differently then rebranding is for you. In this next blog series, here are some instances where you might wish to rebrand:
- Creating a second company or consulting firm separate of your VA business.
- You formed a partnership.
- You are changing your business name.
- You are offering the same services. However, you no longer identify as a virtual assistant.
The Association of Virtual Assistants will help you if and when you decide to rebrand. More importantly we are here to help you stay current and up-to-date so you never out of style. As the industry continues to evolve there will be many changes and we will stay ahead of the trend to make sure you know what your future clients need and want before they do.
When you join the Association of Virtual Assistants you have decided to join an association that desires to support through rebranding yourself completely. We know and understand that as you evolve in your career new opportunities will come about and rebranding may be the only way to go. However, you don’t have to go it alone. Let us support you in every phase including relaunch!