members Training

FREE training is one of our most talked about member benefits. Unlike other associations and groups we bring you experts from a variety of different fields and industries. This not only allows for a greater understanding of your ideal clients, but also allows you to learn what is best for you and your business! Most trainings are done live with plenty of time for Q & A. All trainings are recorded and you can always send in your questions beforehand if you cannot attend live. 

Remember, as a member of the Association of Virtual Assistants, rather than a group, we believe there is more than one right way to run your business and serve your clients. We don’t teach you a single method or push our thoughts on you. You can take advantage of all the trainings offered or just those you wish. Don’t see a training in the library? Make your request known and we’ll bring it to you.

Finding the Riches in the Niches

To niche, or not to niche? That is the question.

A niche is a very focused service or product that will fill a need that is either essential or desired. When your efforts are focused your niche can be found. It's why the riches are in the niches.

There's more! The fortune is in the follow-up. We'll cover niching for service, opportunity, mindset and how to follow-up with clients, as well as how to follow up one service with the next to uncover your next fortune.

Raising YOur Rates

AVA Founder & CEO, Melissa Smith, is more likely to be quoted on money than any other topic. This is a must watch for anyone considering raising their rates.

Here is what you'll learn:

  • How to determine if it’s time to raise your prices;
  • Calculating your new rates;
  • Conveying value-based pricing vs market-based pricing;
  • Communicating with your clients successfully;
  • Getting your clients excited about your new rates.

Become an In-Demand Brand

Do you feel inspired when creating your marketing content? Like you can't wait to sit down and transform all of your brilliant thoughts and ideas into something tangible?

Or...does it feel more like a rush-to-publish – where you're hustling to get your next blog or social media post out the door as fast as possible? Have you fallen out of love with content creation? (Or maybe you were never in love with it to begin with?)

Using your Content Personality™ is the key to creating a joyful, effective marketing strategy.

It's time to break through content blocks that are making marketing feel like a chore, so you can start generating world-class content that attracts your dream clients—and brings you (and your future clients) LOTS OF JOY!

Join Amy Hager for an innovative approach to marketing your business and sharing your message.

In this interactive training you will: 

  • Discover how to experience more freedom in your business by using your Content Personality™ to simplify your marketing
  • Learn how to market in a way that feels GOOD to you—and attracts your perfect-fit clients
  • Understand how to leverage creative content for more views, clicks, and sales appointments

Take the quiz here:

Let me know what you're using in the Messaging Ecosystem and which you could be using more:

Robbie Samuels: How to Get BIG Results From a Small List

Robbie Samuels is an author, speaker, and business growth strategy coach recognized as a networking expert by Harvard Business Review, Forbes, Lifehacker, and Inc.

In this training, Robbie shares how virtual networking opportunities, through video calls, Facebook groups, and virtual events have become quite prevalent and proven quite beneficial. As the events industry recovers and travel becomes a part of our life, the benefits of virtual business networking won’t be forgotten. How we meet new people and reconnect with colleagues may have changed, but why we connect is still the same. The key is to figure out how to weave these opportunities into our lives so we reap their benefits without overextending ourselves.

- Create a plan that matches your goals for networking;
- Update your LinkedIn and social media profiles to reflect how you want to be known;
- Nurture existing relationships by mailing cards and gifts;
Identify online communities that attract the type of people you want to engage with;
-Shift your mindset from “me first” to “how can I help?”

Free Gift: - Download The Big Results Toolkit, which has several resources to help you implement the strategies in "Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List."

Building Autonomy in Your Business through Mastering Your Process

We're excited to have Mac Hughes of HoneyBook join us. HoneyBook helps you run your business by managing projects, booking clients, sending invoices, and getting paid. When you automate your business you can continue to enjoy freedom and flexibility!

Phylecia Jones is a two-time TEDx speaker, former national TV financial contributor for Daily Blast Live, women in STEM advocate, co-host of the Humans Exhaust Me podcast, and Founder of iFind You Close helping hundreds research and leverage public speaking to market their business… or travel the world.

Properly Prep to find Speaking Gigs for Your Clients

How many times has a client wanted you to find speaking gigs for them?

It's a common question and request for VAs. There is a way to set yourself up for success and Phylecia is going to share how to go about it!

Phylecia shares how to set expectations, breaks down the different types of speakers, and even the roles you will need to choose to take on. This is a must for anyone considering offering this as a service.


Taxes are always a hot topic and we're bringing back Adam K to share with us the latest on preparing for taxes. Plus, Adam will share how to manage your cash flow in order to save for taxes throughout the year.

Adam Knihtila is a Virtual CFO and Accounting Firm Owner that Translates Finances into English. He has experience working with many industries, but his talents and passions lie in helping small business owners Make More Money!

Bambi is the Founder & CEO of Ortiz Virtual Services. A family-owned and operated business specializing in project management, business management, executive assistance, SEO management, social media management and consulting. In addition to running a business from home,

Bambi also homeschools her son. Bambi and her family participate in local food and clothes drives to help people in their community.

When not working, Bambi spends her time with her family and snuggling her first grandbaby.

Learn Canva

Interested in learning tips and tricks in Canva to create beautiful graphics for you and your clients?

AVA Member, Bambi Ortiz will be sharing her tips and tricks for the following:

  • Brand Kit
  • Template Selection
  • Template Changes
  • Duplicating Pages
  •  Fixing a Mistake
  • Download Choices
  • Creating Folders
  • Posting to Social Media
  • Calendar
  • Resources

As the owner of The Digital Solutions Team, an agency providing tech solutions to female business owners, and ADHD Success Strategist, providing Business Alignment Sessions to the ADHD Entrepreneur, Latrice knows how to guide to women through the process of onboarding.

Latrice is a self-proclaimed Multipotentialite starting her journey as a business owner in February 2020 as a solopreneur. She now leads a small agency that consists of a team of 14 amazing women and continues to scale her six -figure business.

How to Create a Flawless Client Onboarding Experience

AVA Advisory Board Member, Latrice Prater is back and sharing How to Create a Flawless Client Onboarding Experience with our members!

Signing a client is just the beginning.

  • How do you get what you need to do your work?
  • How do you ensure a great client experience throughout the process?
  • How do you ensure your own time is wasted waiting on the client?

Latrice will be answering all these questions AND more!

The Top 5 Skills Clients Are Looking For In 2022

Founder & CEO of the Association of Virtual Assistants, Melissa Smith covers what clients want most in 2022. You'll be surprised!

  • Know the top 5 skills;
  • Why there are important for ALL VAs;
  • How to utilize these skills in your marketing and consultations;
  • AND why these are different from what clients will actually tell you!

Practicing Gratitude

Chris Palmore is a Gratitude Conductor, Consultant, Coach, and Creator - Host on Gratitudespace Radio - Creator of Dear Gratitude: An Anthology & Dear 2020: Letters To A Year That Changed Everything

Practicing gratitude can be more than journaling! There are also levels of gratitude and mechanics to experience gratitude on deeper levels. Chris will share how to experience gratitude deeply through non-traditional ways and with habits that fit your style.

Elevate in 2022 by Creating a Vision Board with Intention & Ease

AVA Member, Nhien Dinh, is a mom of two who loves to support people in their business - from mindset to scaling. Vision boards are a great way to get mentally prepared for each year with goals, intentions, and action! As a lover of design, color, and creativity, vision boards were a no-brainer once Nhien realized she could create them on my computer and not have to tear apart perfectly good magazines. She fully believes that her vision board led her to leap beyond six figures in 2020.

Nhien shares:

  • How she uses Canva to create multiple vision boards;
  • Her own template to anchor visions and create focal points;
  • How vision boards can be used with your clients;

After watching this training, you will be excited to create a vision board!

Raising Your Prices

Top Virtual Assistant Consultant of the Year and Founder & CEO of the Association of Virtual Assistants, Melissa Smith, is more likely to be quoted on money than any other topic.

Raising your prices is a natural part of business and there is a way to ensure you and your clients are taken care of through the process of raising your prices.

Melissa will cover:

  1. How to determine if it’s time to raise your prices;
  2. Calculating your new rates;
  3. Conveying value-based pricing vs. market based pricing;
  4. Communicating with your clients successfully;
  5. Getting your clients excited about your new rates;
  6. PLUS, Melissa answers live questions at the end of the training. If raising your prices is one of your goals for 2022 now is the time to prepare!

Learn CLICKUP with Shequana Hughes

Learn ClickUp. From the basics to the more advanced. Learn strategies on how to make this project management tool work for you and your business. Plus, Shequana will be sharing LIVE demos.

Being a wife and mother of 5, Shequana knows all too well what it means to have more tasks than time. Because of this, she has made it her mission to help busy moms go from juggling it all to mastering it all through systems with education, strategy, and implementation!

Employee Mindset vs. Business Owner Mindset

Employee mindset is the belief that your clients can or should be responsible for taking care of your lifestyle and/or work/life balance. A business owner mindset is knowing that you are responsible for creating your own lifestyle and/or work/life balance.

In the training AVA Founder & CEO, Melissa Smith shares the examples of an employee mindset and what the business owner's mindset is to combat it.

Examples of Employee Mindsets:

  • Titles determining your pay;
  • Clients giving you raises;
  • Taking paid time off;
  • Complaining about the amount of money you are paid;
  • Waiting for clients to invest in you;
  • Spending all your time on client work instead of working on your business.

What You Need to Know to Assist Speakers in the New Climate

What has changed when it comes to assisting speakers in the new climate? EVERYTHING!

Founder & CEO, Melissa Smith, Shares how to review expectations, requirements, engagement, working with hybrid models, inflation, and how the mass shortage of workers impacts travel. Every area of assisting speakers now requires more attention to detail. Nothing can be taken for granted.

Here's what Melissa covered:

  • Delivery to the client of new policies and procedures due to office protocols;
  • Creating new intake forms to assess new deliverables and pricing;
  • Creating new speaking agreements to address Covid specifically;
  • Increase in travel costs;
  • New travel preferences;
  • Creating an equitable experience for hybrid teams;
  • Recording fees;
  • Creating new socially distanced engaging activities

Authentic Professionalism

Authentic Professionalism is owning 100% of what you have decided professionalism means to you AND your clients. The key is owning it and AVA Founder & CEO, Melissa Smith, discusses this and more. Including all-around dealbreakers.

Examples of Owing Authentic Professionalism:

  • Speaking in slang; - Swearing;
  • Children on camera (crying in the background);
  • Appearance on camera;
  • Sharing your personal life (the good and the not so good) with clients and publicly on social media.

Authentic professionalism benefits you the most! We talk about ideal clients a lot but we forget why they are ideal - it’s because we can be ourselves and assist them the best effortlessly by simply being ourselves.

Get Ready for Back to School

The AVA's own CMO, Mimi Klosterman, shares her insights on how to Get Ready for Back to School.

Mimi has 8 children, homeschools, is a very active volunteer, and runs a business!

In this presentation, Mimi shares:

  • Her household's mission and vision;
  • Creating SOPs;
  • Developing templates for home school (as you would your business);
  • Managing home calendars and schedules;
  • How to assign and track chores that are age-appropriate AND more!

Whether you are homeschooling your children, sending them back to school, or working to incorporate a hybrid model, you will learn a lot from Mimi!

Being a Calendar Boss: Juggling multiple calendars and making scheduling easy!

AVA member Jenny Stewart, CAP, OM has over 30 years of administrative experience in various industries, including banking, consulting, media/entertainment, manufacturing, non-profit, and transportation, and working at various levels from the mailroom to the C-Suite.

Having always supported multiple executives at a time juggling different calendars became the norm. You may recognize Jenny's name in the Slack community as she has become our resident expert when it comes to answering questions regarding calendaring.

Jenny will be covering:

  1. Calendar Options
    1. Which to use and why;
    2. Calendar platforms;
  2. Overlaying Calendars
    1. The benefits of calendar overlay;
  3. Scheduling Options
    1. What to consider;
  4. Plus, Jenny's favorites!

How to build a business that works FOR YOU instead of the other way around!

Sara Wiles is an Online Business Mentor for done-for-you service providers. She helps Virtual Assistants and Online Business Managers start and scale businesses in weeks instead of years.

Freedom and flexibility is the #1 reason why people become virtual assistants and Sara is going to share how to build a business that works for YOU!

Here are some of the highlights:

  • The counterintuitive thing you need to do in order to find balance;
  • The process of creating a new definition of success;
  • Steps to take to ensure your business revolves around your life;
  • Why you need a hobby;
  • How Sara's past failed businesses were critical to her current success

Onboarding a new client

AVA COO, Kiri Mohan, and CEO, Melissa Smith share how to set yourself up for success when onboarding a new client.

Onboarding is so much more than contracts, passwords, and working hours. It’s a pivotal time to set expectations that the client is excited about!

Kiri and Melissa will share the key components of the client onboarding process:

  • Contracts; - Welcome packet;
  • Policies and procedures;
  • Kick-off call
  • And more!

Managing A Successful VA Agency

In this fast-paced and comprehensive presentation, 32-year business and management coach, Michael "Rocks" Charest shares the critical success factors to evolve from a solo VA to the manager of a team or even the creator/owner of a VA Agency!

Specifically, you will learn:

  • 3 Key benefits to building an agency vs simply a solo VA business;
  • What makes a VA Agency (or even a modest solo VA practice) SELLABLE;
  • What the difference is between Management and Leadership and why you need to be good at both!
  • The 4 key traits of being a great manager and the specific impact they will have on your business.

Taking a Vacay as a VA

Tara Shea is the Owner and CEO of Tara Shea The VA, LLC. Tara provides done for you administrative services for successful female entrepreneurs. Plus, she has already taken a successful vacation this year!

In this training, Tara covers:

  • The two types of vacations most common to VAs;
  • How to plan ahead;
  • Things to make sure you consider;
  • What to do when you get back from vacation and MORE!

Simple Ways to Protect Your Mental Health w/ Nikki Batiste

This is an interactive training with 2 simple yet powerful tools to protect your mental health.

Be prepared with paper, pen, and even coloring pencils to get the most out of this training!

Nikki writes on, hosts a live wellness-centered show on Sundays, and is a core blogger for the Wellness Universe. She has made it her mission to bring various forms and modalities of wellness & healing to her audience’s awareness because she knows there are so many intricate nuances to healing. In her coaching practice, she focuses on mindset, emotional freedom, and mental and physical detox as the foundation of a healthy life. She enjoys seeing her clients increase their energetic frequency and flow through her Life Habit Strategy Designs.

How to Grow Your VA Business

AVA COO, Kiri Mohan, and CEO, Melissa Smith share the many options you have to grow your VA business.

Growing your VA business is about growing your business income. This webinar covers the different options to grow your income even if you have a full client roster!

Here are the options discussed on the webinar:

  • Done for you services;
  • Templates;
  • VIP days;
  • Consulting;
  • Speaking;
  • Writing;
  • Coaching.

Chimp Hero: How to conquer email marketing and MailChimp

Jon May is an award-winning email marketer, sending billions of emails a year for brands. His upcoming book ‘Send Better Emails’ (out in June) helps set the strategy to convert readers to customers.

The AVA was thrilled to have Jon speak to us regarding email marketing, which can seem daunting. Opening up an empty MailChimp account can be overwhelming - where to start? what to do? 

In this session, Jon will be covering some of the grounding strategy you should know before booting up the Chimp, as well as a walkthrough using fictitious retailer Poppy’s Plants. He also covers how VAs should connect to clients accounts, how to structure a Mailchimp account and the difference between groups, tags and segments (it’s the question he gets asked the most!)

Gifting As A Business Strategy wITH Tracy Jardine

Tracy spent 21 years as a CPA and sold Mary Kay products for 10 years and both those paths lead her to create Tributes by Tracy.

Tracy shares:

  • Why you need a strategy for gifting to ensure it's effective;
  • Beginning with the end in mind, how to craft the right messages;
  • How every business, on any budget can have an effective gifting strategy;
  • How to strategize for referral partners;
  • How to create a budget for gifting;
  • How to send gifts as an extension of your brand;
  • AND so much more!

If you have thought about creating a gifting strategy to set you apart from your competition, increase referrals, increase client retention, and even weed out referral partners this is the training for you!

What Kind Of VA Do You Want To Be?

AVA COO, Kiri Mohan, and CEO, Melissa Smith share the many options you have as VA.

Becoming a VA business owner means you are creating a lifestyle business and they discussed choosing your lifestyle. This webinar isn't just for new VAs!

Some of the questions to ask yourself when decided on what kind of VA do you want to be are:

  • Do you want to keep typical business hours?
  • Do you want to be able to work at night or on the weekends instead of during the typical workday?
  • Do you enjoy projects instead of the same thing over and over again?
  • Do you want to do the work or manage others who will do the work for you?
  • Do you enjoy business development / sales?
  • Are you a control freak (in the best possible way)?
  • What does both your best and worst day look like? 
  • Do you want to travel and work?

Based these questions, Kiri and Melissa shared some of the most common types of VA options and invited guests to think of new options!

Adminja Sneak Peek

Founder of Adminja, Bryan Lewis, walks you through:

  • Why Adminja was created specifically for VAs;
  • Why it solves your problems of running your VA business;
  • How you can easily see your VA business in a snapshot;
  • How you can you grow your VA business using Adminja;
  • The EXCLUSIVE benefits you receive as an AVA member;
  • Plus! The new upgrades coming to Adminja this spring!

The Fundamentals of Bookkeeping w/Kent Bascome

Kent Bascome is a CFO and CPA with more than 30 years of accounting experience. In this AVA guest expert training, Kent discusses the fundamentals of bookkeeping:

  1. Chart of Accounts;
  2. General Ledger;
  3. Trial Balance;
  4. Balance Sheet and Profit & Loss Statements

Kent also covered:

  • The difference in FreshBooks and QuickBooks and which is better for certain clients;
  • Commingling of accounts and why you shouldn't do it;
  • What he teaches in his bookkeeping course for VAs;

How to Get Clients as a VA

AVA COO, Kiri Mohan, and AVA CEO, Melissa Smith discuss the different methods of how to get clients as a VA. Whether you are just starting out, growing your business, rebranding, or want to get consulting clients this training is for you.

They covered:

  • What leads you have right under your nose;
  • What to do when you need to make money now;
  • Cold outreach;
  • Melissa's proven formula of how many people to reach out to in a day;
  • Determining if you are a mic dropper or if you choose to drop breadcrumbs in your outreach;
  • Outreach when you business is based on referrals;
  • Why you need a lead magnet even with a full book of business;
  • Nurturing referrals;

Being Tax Savvy in Your VA Business

Do you know what your tax-saving expenses are? Adam "Kae" Knihtila is a Virtual CFO and knows the top 7 tax-savvy business expenses you can deduct in your VA business.

Along with discussing tax-savvy business expenses Adam covered:

  • LLC vs S-Corp;
  • When it's time to become an LLC/S-Corp rather than a DBA or Sole Proprieter;
  • The stimulus bill and what tax credits you may be eligible for, as well as how to apply,
  • - PPP and what NOT to do;
  • As well as, how to hire your children legally and reap the tax benefits; AND more! 

Evolving Your VA Business As A Black Woman

In celebration of Black History Month, Romaine Brown-Palmer shared what it's like to Evolve Your Business As A Black Woman.
She covered:

  • Her background before becoming a VA;
  • How she was making six figures within six months;
  • What led her to create agency;
  • The path to becoming a VA coach and course creator;
  • And the reason she shutdown her VA agency


Sophia V. Nelson is the Publicity and Research Director of and she shared: 

  • What it means to bring Black History and its healing potential to the masses;
  • The history of Black-owned businesses;
  • Why it's so important to preserve Black and African-American History;
  • How VAs can serve and connect history, companies, and clients;

Creating Money Affirmations for Your Goals

Wellness and Money Mindset Coach Sherry Parks shares all about affirmations and how to use them to meet your 2021 goals!  

  • What makes Sherry different from other mindset coaches;
  •  What an affirmation is;
  • Why affirmations seem to work for some people but not others;
  • Mistakes people make when using affirmations AND what to do instead;
  • The first steps to take when creating affirmations; AND more!

You can find Sherry online at:

Get your FREE guide: 5 Steps to a Better Money Story:

Join her women's only Facebook group to get daily money tips:

#NoMoreBadZoom with Robbie Samuels

AVA client member and Virtual Event Design Consultant, Robbie Samuels shared how to make sure there is #NoMoreBadZoom.

He also shared FREE resources that you can use with your clients and/or your next event.

Video tutorials:

Self-care with Ali Pruitt

Ali is a process and workflow improvement geek who understands the daily importance of self-care and the physical toll remote work can take on you when you lack self-care.

Ali shares how to embrace your own very personal journey that when done successfully, balances working well while designing and living your best life which includes becoming your best self.

LINGO Branding for Your Ideal Clients with Jeffrey Shaw

Jeffrey Shaw is an international and TEDx speaker, bestselling author, and small business consultant who is an expert when it comes to brand messaging.

In this AVA member training, Jeffrey shares: 

  • What brand messaging is;
  • How to understand what your brand is;
  • How to uncover your "Stand Out Statement";
  • The biggest mistakes businesses make in branding;
  • Why he recently rebranded before he needed to

Podcasting is the New Blogging with Fei Wu

Podcasts are on the rise and there is more opportunity than ever for those who know what it takes to have a successful podcast.

You could take dozens of courses and not walk away with half the knowledge as this new podcast certification course teaches. Or worse, you could waste time and money trying to figure it out on your own!

Course creator and Seth Godin MBA graduate, Fei Wu, has her own widely successful international podcast. Fei has also been working with those who wish to become podcast hosts and the virtual assistants they work with to bring you the best podcast certification!

After taking Fei’s VA for Podcast Certification you’ll be able to: 

  • Understand Podcast Strategy and Production 101;
  • Gain Podcast Clients and set the VA Onboarding Expectations;
  • Create the Proper Task Management for the Client and Yourself;
  • Create A User Friendly Content Calendar;
    - Manage Social Media Content to Promote the Podcast;
  • Repurpose Content;
  • Create the Right Podcast Website, Blog and Show Notes;
  • Understand the Impact of Interview Scheduling & Calendar Automation;
  • Have Your Podcasts Transcribed Easily!;
  • Create A Podcast Growth, Monetization and Affiliate Marketing Strategy!

Navigating Difficult Conversations with Chris Dyer

International speaker, bestselling author, remote work consultant, and CEO of PeopleG2 Chris Dyer joined the AVA to discuss Navigating Difficult Conversations. More than ever we need to understand how to navigate difficult conversations successfully and no one does this better than Chris!

After watching this video you'll be able to:

  • Define a difficult conversation
  • Manage expectations versus emotions
  • Avoid the biggest mistake leaders make
  • Know when it is not appropriate to have a conversation
  • And so much more!

Becoming An Online Business Manager (OBM)

Are you DYING to escape your corporate 9-5?

Perhaps you’re a kickass VA ready to make the leap and become an Online Business Manager ... Or maybe you just want a career that will give you the freedom and flexibility you crave…

Sarah Noked shares why the OBM Certification & Training Program is exactly what you may need to take your online business to the next level, just like she did!

Choosing  a Niche

Romaine Brown-Palmer shares the details of her virtual assistant course and shares why it is the BEST in the business!

In this course, Romaine Brown Palmer is sharing with you her simple formula for choosing a niche, teaching you how to activate it, and also how to promote yourself as a virtual assistant within your niche. She will also teach you an invaluable lesson on increasing your perceived value by choosing a niche, which leads to a happier business ownership experience.

Consistently Creating Content

AVA members asked and the AVA team delivered!

In this members-only webinar, CMO, Mimi Klosterman, and CEO, Melissa Smith cover what it takes and the best practices to consistently create content that builds your brand, makes you known in your niche, attracts the right audience, and creates a funnel of clients for you! 

Cash Flow Management for VAs

  • Are you out of money at the end of the week?
  • Do you know your business cash flow?
  • Do you have anxiety and stress over numbers?
  • Does your business earn a profit you can keep?

These are all things business owners, including virtual assistant business owners, need to know.

The Association of Virtual Assistants is proud to bring members free training on the subject from expert Amber Dugger.

Amber is the founder of Profit For Keeps, a system developed for online entrepreneurs to end the stress and anxiety around numbers. It is a holistic system combining personal finance and business cash flow strategies using Profit First and YNAB (You Need a Budget). She has helped hundreds of coaches implement this system and has helped thousands more calculate revenue goals that actually make sense!

Managing a Remote Team

AVA CEO, Melissa Smith, and COO, Kiri Mohan discuss how to be successful in managing a remote team. After watching you'll be able to:

  • Better manage communication
  • Manage projects
  • Keep your team from being siloed
  • Define team productivity
  • Keep your team engaged

Adminja Training

AVA Adminja Ambassador, Heather Nitch, provides members training the latest updates. The Association of Virtual Assistants is proud to partner with Adminja!

It’s important to get software that will take care of all your needs, automate your processes, and save you time.  

ADMINJA is the all-in-one solution designed specifically for virtual assistants. 

Working from Home & Creating Virtual Summits

Association of Virtual Assistants, COO, Kiri Mohan, and CEO, Melissa Smith discuss working from home and creating virtual summits. 

Working From Home:

  • What are the first steps to working from home
  • Dressing for success
  • Routine and schedules
  • Workspace setup
  • Adjusting on the fly!
  • Communicating & Over-communicating

Creating A Virtual Summit: (starts at 27:15)

  • What is your specific topic?
  • Do you already have a specific audience?
  • Do you have guest speakers?
  • How will you promote?
  • Will you be charging?
  • Recording and Replay

Working from Home with Children

The AVA's own CMO, Mimi Klosterman provides her strategies, tips, and even her schedules for how she has raised eight (yes, 8!) children, five still at home, runs a successful VA business, takes care of her elderly parent, and still finds time to volunteer.
  • Struggling to work with your children at home?
  • Do you wish you had a schedule that could work for everyone?
  • Are you ready to pull your hair out?

The Ultimate Guide to Executive Travel Planning

Planning Travel Like A BOSS! No matter how long you’ve been planning travel this is a course you shouldn’t be planning travel without! 

Here's what you'll learn:

  • Ins and outs of domestic, international, and LUXURY travel;
  • Travel and emergency situations;
  • The travel myths that will surprise you; 
  •  Downloads and templates included;
  • What you get in the ULTIMATE cheat sheet!

VA Inspiration with Nirlande Singleton

Nirlande Singleton of the VA Toolbox, Founder of the Virtual Assistants Brunch podcast and networking event, and now creator of the Vision Slayer 2020 VA Conference shares her incredible story and journey!

How to Thrive When Things Don't Go As Planned with Shira Miller

We have all heard the phrase “nothing ever goes as planned.” And at some point, most of us have had to deal with a career or life detour that can range from mildly disappointing to outright devastating. So how do you handle those kinds of setbacks and claim a new, more fulfilling dream moving forward? 

During this interactive presentation, two-time TEDx speaker, Certified Professional Coach and Chief Communications Officer Shira Miller will cover: 

  • Signs it is time to let go of a previous path
  • Taking a pause/gaining clarity
  • Using gratitude as rocket fuel
  • How to stop apologizing and own your accomplishments

TEDx for Clients - Hire a VA Certified in TEDx for Virtual Assistants

Founder & CEO of the AVA, Melissa Smith shares:
  • Who should hire a TEDx VA (this isn't for everyone) 
  • Benefits of working with a VA certified in TEDx for Virtual Assistants
  • Why this isn't something you want to do yourself
  • The secret to hiring the right VA that works 100% of the time!

TEDx for VAs Live w/Marie Incontrera

Course creator of the TEDx for Virtual Assistants certification, Marie Incontrera, walks us through the process of working with a potential TEDx client. She answers the following questions and more! 
  • How to know what a good client looks like
  • How to know if a client isn’t TEDx ready
  • When to speak up and position yourself as the expert
  • When to make great suggestions in order to make sure we are successful when applying on the client’s behalf

When Did You Know? Career Coaching with Tammy Gooler Loeb

Career & Executive Coach and Work From the Inside Out podcast host, Tammy Gooler Loeb helps AVA members work through the uncertain when we ask "When did you know?" Whether you are just starting out, ready to raise your rates, or wondering if a change is needed Tammy shares the best practices and best questions to ask ourselves.

TEDx for Virtual Assistants

Founder & CEO of the Association of Virtual Assistants, Melissa Smith, shares whom the certification is for, why clients care about certifications, the benefits of being certified, how to make money, diversify your income streams, and build or grow your VA business.

Ditch Your Inner Critic at Work

Executive coach, author, and speaker Susan Peppercorn shares from her book, Ditch Your Inner Critic At Work, strategies to not only quiet your inner critic but build resiliency as well!

Perfectly Packaged Pricing

Melissa Smith, the Founder & CEO of the Association of Virtual Assistants, shares the proven "magic" formula she's been using for years to teach VAs how to make tens of thousands of dollars with perfectly packaged pricing.


Founder of Adminja, Bryan Lewis, provides an exclusive personal training course to AVA members on how to use and the benefits of Adminja.

Adminja is the all-in-one client management solution designed exclusively for Virtual Assistants.

Choosing Your Business Name

AVA Executive Team members, Melissa & Kiri, share the things you need to think about when choosing your business name.
- Picking a name (don't let this hold you back from getting started & why you should think about SEO)
- Pros & Cons of using your name
- Trademark vs. Copy Writing
- Domain Names


Networking expert, Robbie Samuels, shares the do's and don'ts of networking and why setting an intention is so important.

How to Get Hot Leads with Cold Emails

AVA Executive Team members, Melissa & Kiri, share their tips and best practices on how they grew their businesses using cold emails.

Finding and Getting Clients

AVA Executive Team members, Melissa & Mimi, share their best tips for finding and getting clients when they started their VA businesses.
- How to create the right lists
- Method of outreach
- Follow-up
- Blocking time
- Journaling
- Strategy

Discovery Calls & Consultations

AVA Executive Team members, Melissa & Mimi, share their tips and best practices when having discovery calls and consultations with clients.

Listful Living

Emmy-award winning producer, Paula Rizzo, talks with Melissa about her exciting new book and active journal, Listful Living: A List-Making Journey to a Less Stressed You. Watch the interview and pick up a copy of the book for yourself!

Relationship Marketing

AVA's Chief Officer of Engagement, Tammy, shares 5 easy ways how you can grow your business with relationship marketing. The same ways she grew her private FB group to over 6000 members and counting!

Proposals and Contracts

AVA Executive Team members, Kiri & Mimi, share their best practices on how to create effective proposals and contracts. Be sure to access all the templates available to you from the training!


Latrice Prater is a self-proclaimed Multipotentialite that has started various business ventures and has never been afraid to simply bet on herself. She started her journey as a business owner in February 2020 as a solopreneur. She now leads a small agency that consists of a team of 10 amazing women and continues to scale her six -figure business.

Latrice is all about Authentic Branding and will be covering the following topics:

  • Brand Authenticity
  • Integrity
  • Consistency
  • Self-awareness
  • Vulnerability
  • Ownership

Building Your Brand

Dr. Baldwin talked teaches on building your brand from the inside out and provides not only actionable steps but the mindset of brand building, how your potential clients see you, want to see you, and why consistency is so important.

Website Branding

Branding expert, Kris Marsh offers AVA members training on how to brand your website effectively.

Personal Brand Camp for VAs

Personal branding and strategy expert, Kris Marsh walks AVA members through the steps of what personal branding really is and how to use it strategically.

How To Look Good On LinkedIn

LinkedIn is like having a business storefront.

What does your profile say about you? Even if LinkedIn isn't your preferred platform, looking good on LinkedIn can support where you want to be found!

AVA's COO, Kiri Mohan, and CEO, Melissa Smith cover the following topics in depth:

  • Professional photo;
  • Completed profile;
  • Contact information;
  • About section;
  • Custom URL

Grow Your VA Business with Instagram w/Shannon McKinstrie

There are many ways to try and grow your VA business using IG. However, if you want to learn how to use a proven social media strategy and grow your business organically then you want to listen to course creator and Instagram expert, Shannon McKinstrie.


  • How to Grow Your Personal Brand;
  • Image & Content Creation;
  • Geotags & Hashtags;
  • Lead Generation & Engagement;
  • Instagram Stories;
  • Most Valuable Planner;
  • So much more!

Creating FB Ads That Work Like Magic! w/Sarah Lorenz

Are you creating magical FB ads?

If you have ever thought of creating a FB ad you need to watch this webinar. If you have ever created a FB ad that didn’t create magic you won’t want to miss this free webinar!

Founder & CEO of the AVA, Melissa Smith, interviews course creator Sarah Lorenz who covers:

  • Building audiences (audiences that buy!);
  • The three different types of ads you should be running;
  • Keys to make sure you’re not wasting money;
  • Her favorite free tools to create cool ads;
  • Creating campaign strategies;
  • Static ads versus live steam;
  • AND So much more!

MeetEdgar for Virtual Assistants LIVE w/Marie Incontrera

Founder and CEO of the Associaton of Virtual Assistants interviews course creator of MeetEdgar for Virtual Assistants, Marie Incontrera. Marie shares:

  • Why she prefers MeetEdgar over other scheduling platforms;
  • What not to do when trying to gain followers;
  • What type of clients she never takes on; - How to expand your services;
  • How to work with more clients using more platforms in less time;
  • How to work less and make more money;
  • How to consistently schedule comprehensive content to increase your client’s social media presence;
  • How to leverage your client’s content as a thought leader;
  • How she takes on the client's voice and tone when scheduling;
  • What hashtags you want to be using on different platforms;
  • What evergreen content is;
  • How to engage easily with your audience and more!

Scale Your Social Media VA Business with MeetEdgar for Virtual Assistants

In this webinar, Founder & CEO of the Association of Virtual Assistants, Melissa Smith explains why you'll want to take the newly launched certification MeetEdgar for Virtual Assistants and scale your social media business.

Here’s what she covers:

  • How to expand your services;
  • How to work with more clients using more platforms in less time;
  • How to work less and make more money; - How to consistently schedule comprehensive content to increase your client’s social media presence;
  • How to leverage your client’s content as a thought leader;
  • What hashtags you want to be using on different platforms;
  • How to engage easily with your audience!

Social Media Posting & Planning 

AVA's Chief Officer of Engagement, Tammy, shares her 10-step proven formula to have effective and engaging social media platforms. From planning, creating content, getting the most out of every post, and even having fun, you'll see why Tammy is sought out in the business!

LinkedIn Training - Part 1

Christy Hoskins of Professionalpedia is a LinkedIn expert. Christy's two-part training series for AVA members covers creating and optimizing your profile, connecting with leads, how to bring value to others, creating engagement, and so much more!

LinkedIn Training - Part 2

Christy Hoskins of Professionalpedia is a LinkedIn expert. Christy's two-part training series for AVA members covers creating and optimizing your profile, connecting with leads, how to bring value to others, creating engagement, and so much more!